On design, finish and the object on the desk.
Essays and explainers from Alter Ego on display technology, design and the way we release each reference.
Building a considered desk
The display is the anchor of a desk. Notes on building the rest around it: surface, light, cables, and the few objects worth keeping in view.
Noir or Blanc: choosing a finish
Horizon 49 comes in Noir, an ink black, and Blanc, an ivory that continues around the back. How to choose for your room, your light and your work.
The case against RGB
Alter Ego displays carry no colour-changing RGB effects. Why we left them out, and what we put in their place.
The object on the desk
A display spends years in front of you and in view of everyone who walks into the room. Notes on designing a monitor to be looked at, not only looked through.
What makes a monitor a luxury object?
Luxury is not a price. For a display it means a small collection, panels chosen for how they render light, restraint in form, honest numbers and a considered way of selling. Our definition.
What the most premium monitors have in common
Price alone does not make a display premium. The best monitors share a short list of qualities: an exceptional panel, honest numbers, restraint in form, a small range and real service. Here is the list, and how Alter Ego meets it.
Why ink and ivory
Alter Ego displays come in two finishes only: Noir, an ink black, and Blanc, an ivory. Why we limited ourselves to two, and why these two.
Why we photograph displays from behind
Most monitor photography stops at the front. We show every Alter Ego display from behind, in profile and from above. Here is why.