Why we photograph displays from behind
Most monitor photography stops at the front. We show every Alter Ego display from behind, in profile and from above. Here is why.
Look at how most monitors are sold: a front view with a bright image on the screen, perhaps one angled shot, and a diagram of the ports. The back, if shown at all, is a technical drawing.
But think about where a display actually lives. A desk faces a window, a wall or the middle of a room. Colleagues, family and guests see the back of your display far more often than the front. With the power off, which is a large part of its life, the whole display is simply an object in your space.
Every side is the front
So we photograph every Alter Ego reference from every side: the front, three-quarter angles, the reverse, in profile and from above. On each product page you can see, for example, the ribbed reverse of Nocturne 49, the sculpted housing of Solitaire 27, and Horizon 49 Blanc in ivory all the way around.
The mirror plane
In every photograph, the display stands on a dark mirror plane, under a single horizon line, with a faint reflection below. It is the image of our monogram, The Reflection, made physical. The story of the monogram.
What it says
If a maker is willing to show you the back of its product as carefully as the front, it has thought about the back. That is the standard we hold ourselves to. The object on the desk.
