The Journal · The Maison
The house, the name and the way we work.
Essays and explainers from Alter Ego on display technology, design and the way we release each reference.
The Maison · 9 October 2026
What is Alter Ego? A display maison, explained
Alter Ego makes a small collection of premium monitors and releases them in limited allocations. Here is what that means, and why we work this way.
The Maison · 9 October 2026
How Alter Ego names its displays
Nocturne, Solitaire, Atelier, Horizon. Why each Alter Ego reference has a name rather than a model number, and what the reference codes mean.
The Maison · 9 October 2026
The Reflection: the story of our monogram
The Alter Ego monogram is a letter A standing on a horizon above its own mirror image. What it means and how it was drawn.
The Maison · 9 October 2026
Why we release displays in allocations
Alter Ego displays are not stocked on retail shelves. Each reference is released in limited, numbered allocations. This is how the system works and why we chose it.