How Alter Ego names its displays
Nocturne, Solitaire, Atelier, Horizon. Why each Alter Ego reference has a name rather than a model number, and what the reference codes mean.
Most monitors are named like part numbers. A string of letters and digits that tells you the size, sometimes the panel, and nothing else. We name ours the way a house names the pieces in its collection: for what they are like to live with.
The names
- Nocturne. A nocturne is a piece of music, or a painting, of the night. Our flagship is a QD-OLED display whose pixels switch fully off, so it is at its most beautiful in a dim room. Nocturne 49.
- Solitaire. A solitaire is a single stone set alone, the purest form of a ring. Our 27-inch display is a single flat OLED panel, the essential form of the collection, and the diamond echoes our monogram. Solitaire 27.
- Atelier. An atelier is a workshop or studio where things are made by hand. Our 5K2K display is the one we made for people who make images. Atelier 40.
- Horizon. The horizon is the line in our monogram, and the line a 49-inch ultrawide draws across a desk. Horizon 49.
The numbers
The number after each name is the size of the panel in inches: 27, 40 and 49.
The reference codes
Each display also carries a reference code, written in the French manner, Réf.:
- N49·240: Nocturne, 49 inches, 240 Hz.
- S27·280: Solitaire, 27 inches, 280 Hz.
- A40·5K2K: Atelier, 40 inches, 5K2K resolution.
- H49·5K: Horizon, 49 inches, 5K ultrawide.
The finishes
Where a reference comes in more than one colour, the finish is named simply: Noir for ink black, Blanc for ivory. Why ink and ivory.
